在萨斯奎哈纳, 你将学到所有沟通学科的基本技能, as well as the integral theories and ethics that bind them all together. 作为一个传播学专业的学生, you will prepare for graduate study or a career in qualitative reSEARCH, 批判理论或人际沟通. 有很多校内媒体, 你可以在萨斯奎汉纳大学提高你所有的沟通技巧.
探索沟通的世界
Gain a broad view of mass communication or target a couple of disciplines to master with the 沟通研究 major.
- You’ll learn the principles of professional communication and digital media, 媒体法律与伦理, 平面设计和公共演讲.
- 你还将学习我们彼此沟通的方式, 包括小组交流, 跨文化交流与倾听.
With Susquehanna’s renowned study-abroad program, you won’t just learn in the classroom. You will have the opportunity to study with professional communicators and reSEARCHers. This worldly perspective will help you be a better communicator after graduation.
当你在澳门新葡新京入学时, 您将与指导老师和应用工具配对,以指导您的课程计划和日程安排. 以下是节选自 完整课程目录. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, 咨询他们的导师和 学术规划工具.
学习目标
- 学生将能够识别、解释和应用理论.
- 学生 will demonstrate communication skills (oral, visual, written, reSEARCH).
- 学生 will recognize ethical implications and relate them to various contexts.
- 学生将培养和练习批判性思维.
传播学学士学位的要求
Susquehanna offers five degrees in 通信: 广告与公共关系; 广播; 沟通研究; News及数码内容; and 体育媒体. 专业完成大学中央课程要求, 加上48到50个学期小时的课程在选定的学位计划. 这些包括入门课程、学习技能的实践和特定的重点要求. A grade of C- or better is required for any course to apply to the major or minor. 课程只能算作一个学位或辅修课程.
The department also expects communications majors and minors to participate each semester in related co-curricular activities. Options include WQSU-FM 广播; 写字 student newspaper; 的灯笼 student yearbook; studio and remote video production with Lens Flare; the Paul Dannelley Chapter of the 美国公共关系学生协会 (PRSSA); the Association for Women in 体育媒体 (AWSM), 其他活动由系教员监督.
传播学专业
学生完成大学中央课程要求, participate fully in departmental activities appropriate to their interests and successfully complete the following courses:
24部门要求
4 com -101数字媒体要领
2 com -102 Adobe Creative Suite的方法
4 com -190传播/媒体理论介绍
4 com -192公开演讲
4 com -201道德与领导力
4 com -202数字媒体分析
4 com -481媒体法
24传播学要求
4 com -191人际沟通
4 com -194跨文化交际
定性研究方法
4 com -379互动和游戏媒体的关键方法
4 com -391团队沟通
4 com -499通信研究研讨会
荣誉
本系荣誉计划鼓励并表彰在通信方面的杰出表现. 要以系里的荣誉毕业,考生必须做到以下几点:
- Complete major requirements under guidance of a 通信 Department faculty adviser, 谁同意在学生的要求下担任担保人,
- Petition the honors coordinator with a written honors proposal no later than the second to last week of the end of the junior year. The submission must be approved as honors quality by departmental faculty,
- 保持3分.院系课程累计绩点70分,
- Produce an acceptable written or production thesis based on one year of senior reSEARCH/production work (COMM-503 荣誉的研究) beyond the required major track semester hours,
- 毕业前至少两周提交论文,然后
- 成功完成荣誉论文的口头答辩.
不符合规定标准的荣誉课程将作为大学选修课. 系里的荣誉可以单独获得,也可以与大学荣誉计划一起获得.
荣誉的社会
学生 who meet the requisite national and local standards are eligible to join the national honorary society Lamda Pi Eta (communications).
通信未成年人
所选课程要求C-或更高的成绩.
重复计算的限制
课程只能计入一个传播学学位或辅修学位.
本课程包括计算机的基本操作概念和文字处理的实际介绍, 电子邮件, 电子表格, 演讲, SEARCH, 网站创建, 还有其他用途. 学生 will be introduced to the design and production requirements for documents and content for web distribution (Photoshop and Adobe Acrobat specifically). Media convergence and issues of audience consideration and us年龄 will also be addressed. 4 SH.
This course is an introduction to the industry standard software pack年龄 for professional designers and communicators. 学生 will focus on core concepts and techniques that apply to work flow in Photoshop, 排版软件名称, acrobatpro和Illustrator. 本课程强调基本的设计原则, visual literacy and the technical skills necessary to develop effective designs for print, 网络和其他应用程序. 2 SH
News学概论. 主题包括美国报纸历史, 诽谤的要素, 现任符号, 美联社风格, News线索, 倒金字塔格式, 面试, 将报价, 撰写关于演讲和会议的报道, 批判性地阅读纸质和在线报纸. 4 SH. CC:写作密集型.
体育传媒专业的基础课程. 该课程指导学生撰写体育报道的基本知识, 主要是针对纸媒的游戏摘要, 比如报纸和网站. 其他主题包括专题报道, 列写, 面试技巧, 和美联社风格. 同时,他们还致力于为广播媒体撰写游戏故事, 比如电视和广播, 以及为博客和其他新媒体平台写作. 2 SH.
Offers instruction on how to compute statistics for a variety of sports. 包括统计软件的使用, 以及思考如何在体育比赛的报道和解读中正确应用统计数据. 学生们还将研究分析技术在体育领域的日益广泛应用,以及它如何改变了体育行业. 2 SH.
An introductory exploration of theories about communication and mass media, 特别强调媒体如何塑造公共话语和推动理解. 考虑到媒体如何传达权力动态,并加强或挑战刻板印象, 通常是通过对故事呈现方式的审美选择. 本课程还探讨了一些非媒体理论,包括人类互动的理论. 2 SH.
An introductory course on competent interpersonal communication skills. Topics include setting specific communication goals; ways we perceive, talk and listen to others; gender communication; how we use verbal and nonverbal communication; skills in relationships; and ethical considerations within the contexts of friendships, 家庭, 亲密的伙伴关系和工作场所. 4 SH. CC:社交互动.
Basic principles of effective extemporaneous speaking to inform and persuade an audience. Emphasizes audience analysis, idea development, organization and delivery skills. 学生发表、聆听和批评课堂演讲. 4 SH.
当代和基本概念的介绍, 实践, 以及跨文化交流的过程. Topics include the complex nature of social and cultural identities; privilege, power and oppression in historical and contemporary society; re演讲 of cultures and identities in popular media; nonverbal codes and cultural space; and the relationship between langu年龄 and culture. 特别强调道德和谨慎的跨文化交流和社会正义. 4 SH. 答:多样性.
Uses 案例研究 to examine the types of ethical challenges that face professional communicators across a variety of contexts, 同时要求学生批判性地分析这些情况. 本书强调了领导在应对道德困境中的作用, 此外还有几个案例研究,其中伦理问题与多样性相关问题相互交织. 4 SH. CC:多样性密集,伦理密集.
This course focuses on performance metrics for strategic communication on the Internet. 学生将研究当代实践, 学习分析软件及其应用, 优化网站和社交媒体, 研究企业如何在战略数字传播中使用分析来定制内容和目标受众. 先决条件:通讯- 101. CC:分析思维. 4 SH.
This course introduces students to the fields of advertising and 公共关系, 以及有效广告和公共关系实践背后的基本概念和理论. 本课程将为学生理解这两个学科打下坚实的基础, 包括历史和当代的观点, 伦理和法律问题, 最佳实践, 工作机会, and the components of successful advertising and 公共关系 campaigns. 4 SH
本课程旨在使学生对销售原则有实际的理解, 销售过程, and the experiences and skills essential to become successful at selling. 本课程还将探讨销售职业和各种销售结构和薪酬选择. 4 SH
为印刷,网络和社交媒体的News写作和内容创作的理论和实践. 主题包括News来源, News选择, 覆盖跳动, 基本的摄影, 道德报道. 前提条件:com -131和com -202. 4 SH.
Introduces students to the 公共关系 function within the sports industry, 尤其是专业团队常见的媒体关系职位, 联盟, 大学体育项目. 学生 learn how to write news releases and arrange news conferences, 除了学习媒体导览组装, News箱管理, 通过社交媒体推广Athletics和运动员. 2 SH.
向学生介绍实况播报的要素, 色彩分析, 演播室内托管, 每个都有说明. 我们也注意到视觉媒体和广播之间的区别. 节目中还包括了现场采访技巧. 学生也会学习体育广播的历史. 2 SH.
Examines the theory and practice of audio production and broadcast operations, 包括声音和广播波理论, 控制台操作, 麦克风技术, 商业生产, 数字编辑, 以及直播程序. 学生 will produce broadcast-quality audio projects in addition to developing a working knowledge and appreciation for high-quality sound and video production. Includes an examination and study of basic announcing techniques for audio and video, 比如声音和措辞, 发音, and oral interpretation of American speech for broadcast and online distribution. 前提条件:com -101或com -102. 4 SH.
介绍中小格式视频制作. 包括基本设备, 术语, 人员, 和视频制作技术在工作室和现场. 包括写作, 制作和编辑指定的短项目,如广告或简短的采访片段. 前提条件:com -101或com -102. 4 SH.
Introduction to qualitative reSEARCH methods that contribute to the insight and depth of our understanding of communication. Focuses on qualitative reSEARCH methods including in-depth 面试, 焦点小组, 案例研究, 参与观察, 以及文本分析. 学生 will design and conduct an exploratory qualitative study and write a scholarly essay answering a communication question using qualitative reSEARCH methods. 前提条件:com -101或com -102和com -190. 可以和com -202同时使用吗. 4 SH. CC:写作密集型
This course introduces students to primary and secondary reSEARCH methods used to develop solutions to advertising and 公共关系 problems. 学生 will explore the most important and relevant reSEARCH methods used by advertising and 公共关系 practitioners to define target audiences, 为战略规划和信息开发提供信息, 评估战略传播计划和活动. 学生 will develop capabilities in 计划ning and conducting reSEARCH, 同时还要解释和交流研究结果. 先决条件:通讯- 211. 4 SH
学生 will demonstrate competency in producing various pieces of written material commonly used in the 公共关系 field, conducting a 公共关系 campaign and understanding professionalism (attendance, 截止日期及适当使用电子设备). The course will be a combination of learning to generate 公共关系 materials in a variety of formats as well as utilizing reSEARCH methodologies, 创造性的策略和评估技术,以创建一个全面发展的公共关系活动. 4 SH.
This course seeks to develop students’ sales skills and knowledge of the selling process to a professional and competitive level. 学生通过角色扮演项目和真实世界的销售来提高他们的专业销售技能. The top students will have the opportunity to compete in sales competitions. 此外,还将引入团队销售. The course is appropriate for students seeking to further their understanding and skill in selling and 销售过程. 前提条件:通讯215. 4 SH
本课程旨在为学生提供基本的规划知识, 设计, 写作, and production techniques involved in the development of advertising creative work. 学生将运用文案和设计技巧, 计算机软件程序, 和分割, targeting and positioning strategies to reach audiences to complete advertising campaigns that include print and broadcast ads, 直邮件, 还有数字广告. 印刷术的使用, color, graphics and other design tools will be used to target these creative mess年龄s. 学生 will also submit a final digital portfolio of their creative work that demonstrates proficiency in the skills and techniques covered in the course. 前提条件:com -102和com -211. 4 SH
当今世界,危机不可避免. Crisis man年龄ment recognizes and deals with systems and system failures. 本课程向学生介绍一种处理危机的管理方法, 在, 在它们发生之后. 通信-related elements and challenges are especially emphasized. 前提条件:二年级站立. 4 SH.
为印刷版和在线媒体编辑News的过程. 包括开发作业, 编辑判断和伦理考虑, 出版者, 字体样式和尺寸, 标题的写作, 平面及照片设计, 以及页面布局. 前提条件:com -131或ENGL-190. 4 SH.
Introduces and expands student knowledge to the art and practice of contemporary media criticism and key theoretical and critical approaches, 专注于互动数字媒体, 包括游戏和模拟技术. 学生 will gain a deeper understanding of the movement and interconnection that exists between new media technologies and their social, 经济, 文化和政治的影响和影响. 历史发展, 产业结构与组织, and effects of convergent and emergent media will be incorporated into the analysis. 先决条件:通讯- 190. 4 SH. CC:写作密集型.
强调先进的视频编辑技术和特殊效果使用Adobe Premiere Pro编辑软件. 学生从现场录制的视频和学生录制的作品中编辑和制作完整的节目和项目. Emphasis will be on both the technical operation of sophisticated editing systems and the aesthetics of program editing. 学生 will be required to eng年龄 the Web as a system for distribution of content and will be expected to produce and create their own personal Web p年龄s and portfolio blogs. 前提条件:com -277和com -282. 4 SH.
An introduction to the theory and practice of 写作 for video and emerging media, 以及生产所需的计划. 学生将学习视觉写作的基本原理, 以及将视觉元素整合到场景中,并为制作准备简短的脚本. 4SH前提条件:com -282.
本课程将介绍使用2D和3D计算机软件的动态图形和动画技术. 将探讨运动图形设计和技术的理论和概念方法. 学生将在课程中完成几个越来越复杂的动画项目. Prerequisites: Sophomore standing; COMM-282. 2 SH.
理论和原则,有效的团队成员和领导在小团体设置. 关注功能角色, 语言和非语言行为, 决策, 解决问题, 解决冲突, 伦理和多样性, 通过对团队的观察来研究群体动力学. 交流艺术的顶点. 4 SH.
Modules include man年龄ment, strategy, government affairs and corporate advertising. 自我管理团队模拟代理通信咨询. Prerequisites: Second-semester junior or senior standing, COMM-211 and COMM-314. 公共关系的顶点. 4 SH. CC:团队密集.
本课程为学生提供规划的机会, 为客户执行并展示一个完整的广告活动. 学生, 在代理风格的团队中工作, 运用之前课程中所学的理论和实践知识来完成活动. 先决条件:初级站立, com -311和com -317或西格蒙德·韦斯商学院和MKTG专业. 广告和公共关系的顶点. 4 SH
确定媒介受众的过程, 开发故事创意, 写问询信, 研究和撰写专题文章. How-tos, profiles, and travel and human interest articles are among the assignments. 学生准备并打印在线作品集. 先决条件:初级或高级地位和com -131. News,数字内容或体育媒体的顶点. 4 SH.
研究印刷和电子通信的法律方面. 强调第一修正案,News自由,知情权,版权,诽谤和隐私. 前提条件:资深地位. 4 SH. CC:跨学科,写作密集型.
Eng年龄s students in the advanced methods of digital multimedia production. 学生将制作各种项目,以展示他们对制作技能的理解, 包括用于广播和网络的音频和视频制作. 学生 will be required to maintain personal portfolio blogs that showcase content produced in this course and others. 学生将了解视频广播的伦理和理论框架. 先决条件:高级站立和com -382. 广播或体育媒体的顶点. 4 SH.
这门课程汇集了不同班级的学生作业, 尤其强调他们的研究, 分析, 解释, 沟通和写作能力. 学生与教师一起创建一个实质性的研究项目,并公开展示他们的工作. 传播学专业要求. Prerequisites: COMM-202, COMM-291, senior standing, or instructor’s permission. 4 SH. 传播学的顶点. CC:写作密集型.
Examines selected topics in communications, depending on instructor and student interest. 如果主题不同,课程可以重复以获得学分. 2 - 4 SH.
传播实践是在一个特定的研究领域——News学——有监督的知识的实际应用, 公共关系, 广播, 视频和运动. The practicum presents unique opportunities that go beyond traditional classroom learning, allowing students to fully understand aspects of their chosen field or explore others. 所有专业和未成年人都必须完成学位所要求的学时数. 学生 may take no more than two hours of practicum credit in one semester. 学生最多可修六小时的实习时间. 实习项目一般要求每学期60小时的工作. 前提条件:二年级站立. 1 SH
In-depth exploration of selected topics in advertising and 公共关系, 广播, 沟通研究, News和数字内容, 或者有教师指导的体育媒体. 这门课程可以让学生专注于常规课程之外的主题. 前提条件:系指定教师主任的许可和系主任的批准. 可以复读,但专业学分不可以. 1-4 SH.
Independent study for candidates accepted into the departmental honors program. 考生在老师的指导下工作, 开发并提交一篇书面或生产论文, 并为他们的论点进行口头辩护. 4 SH.
公司、政府机构或非营利组织的在职督导经验. 先决条件:初级或高级职位,并获得实习协调员和部门负责人的许可. 1-8 SH.
Communication graduates have recently found jobs with the following companies:
- ABC 27 WHTM
- 花旗集团(Citigroup)
- 康卡斯特公司
- 福克斯29 WTXF-TV
- 好莱坞媒体公司
- MediaPower
- 国家地理学会
- QVC
- 摇滚之星圣地亚哥
- 聪明的硝基
- 六旗美国
- 施华洛世奇
- 蒂芙尼 & Co.
应届毕业生在下列院校继续深造:
- 宾夕法尼亚大学
- 波士顿大学
- 科罗拉多州立大学
- 丹佛大学
- 西佛罗里达大学
- 宾夕法尼亚州立大学
- 杜克大学
在萨斯奎哈纳的时候, you can practice your communication skills with our many clubs and publications.
- 写字——学生报纸
- 的灯笼萨斯奎哈纳的年鉴
- wqsu - fm校园电台
- 旗舰-创意作品和摄影出版物
- Lambda Pi Eta—official honor society of the National Communication Association (NCA)
- 美国公共关系学生协会
- 妇女体育媒体协会
- 营销俱乐部